Jimbo James
XLIVE 2017 Data & Analytics Summit – Los Angeles – A couple weeks stand before premiere live event & entertainment conference, XLIVE descends on Los Angeles with their highly anticipated 2017 Data & Analytics Summit, taking place April 4-5, 2017. Engaging top execs from entertainment companies such as Netflix, Google, Country Music Association, San Francisco 49ers and Warner Brothers Records, XLIVE’s D&A Summit exposes the wide range of emerging technologies in live event production.
Diving deep into the vast world of Data & Analytics and the importance of staying at the edge of this rising sector of event production, speakers at the summit will share their keys to utilizing data to its fullest potential. Of the many industries in which D&A makes a great impact, one in particular stands out as a prime example: the world of Sports. Contributing an impressive 50+ speakers to this year’s event, select leaders from the sporting industry will to discuss how they have succeeded in manipulating data and analytics to their best advantage.
On effectively utilizing data & analytics as a means to more effectively engage and retain both fans and corporate partners,Summit Speaker and Director of Analytics, Jacksonville Jaguars Arri Landsman-Roos explains, “We make a concerted effort to log interactions we have with fans and partners so we can better understand how these actions impact engagement and retention…We’re continually looking at how we can integrate more types of data and improve accuracy.”
Similarly Speaker Kyle Burkhardt, Director of Business Intelligence, Los Angeles Kings, elaborates on goals for the year and how to be successful in attaining those goals through thorough analysis of derived data: “One of our main focuses is identifying the fan that buys on the secondary market and bringing them back to the primary…with a multi-game plan and the service that our Account Executives can provide. We are doing this through analyzing purchasing plans, ticket posting, and sold prices on the secondary market.”
These esteemed speakers plus countless others will participate in several panels over the two day summit, exploring hot-button topics in D&A across 20+ panels and keynote addresses. Highlights for the two-day event include:
•If It Don’t Make Dollars, It Don’t Make Sense – Determining the True Value of Your Data
•The Social Stage – Why Social Media Data Offers the Most Revealing Audience Profiles
•Follow The Money – Measuring the Value of Sponsorship Activations Through Big Date
A fascinating era in which data is consistently delivered to the user’s fingertips, exploring the realm of Data & Analytics has become necessary in order to grow business endeavors – across all enterprises, not solely limited to sports. XLIVE 2017 Data & Analytics Summit aims to educate event organizers on how to learn to harness the power of their data to more effectively engage attendees, understand customer behavior, increase revenue, analyze competition, identify talent trends, monetize assets, and enhance sponsorship activation while facing an expanding digital market. Over $1.1 billion was invested in event technology in 2016 alone; 2017 is on pace to surpass that milestone.
– jams
Jimbo James
Editor-in-Chief
jams@musicis4lovers.com